BMW Privacy Policy


Read latest updates to Cookie Usage


This policy covers the following subject areas:

  • Introduction
  • How do we receive your information?
  • Using your information
  • Informing you about our products and services
  • Our website
  • Use of cookies on our website
  • Disabling/Enabling cookies
  • Providing information to us
  • Contact us
Introduction

This is the privacy policy of BMW (UK) Limited and BMW Financial Services (GB) Limited.

A Guide on how BMW Financial Services and Credit Reference and Fraud Prevention Agencies will use your data if you apply for finance from BMW Financial Services can be found in our Legal Notice.

We may update this privacy policy from time to time by publishing the amended version on our websites.

This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations.

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

How do we receive your information?

We may receive information about you:

  • when you contact us directly, normally via our website or our customer services teams, whether to apply for one of our products or services or to make an enquiry or other request,
  • from our network of authorised BMW, MINI and BMW Motorrad dealers,
  • from our other group companies and carefully selected business partners who provide products and services under one of our brands, and
  • occasionally from other third parties who may lawfully pass to us information about you.
Using your information

We may use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

  • to provide or manage any information, products and services you have asked for,
  • to help us identify you when you contact us,
  • for general administration purposes,
  • to help us improve the quality of our products and services,
  • to help us detect and prevent fraud and money laundering,
  • to help us recover debts,
  • to carry out analysis and customer profiling, and
  • to identify other products and services which might be of interest to you and to inform you about our products and services (please see below).

We may share your information for any of these purposes with:

  • our other group companies in the UK and abroad,
  • authorised BMW, MINI and BMW Motorrad dealers,
  • our carefully chosen business partners who provide products or services under one of our brands, and
  • our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

We may also pass your information to third parties:

  • if we have been asked to provide information for legal or regulatory purposes,
  • in relation to existing or future legal proceedings,
  • in the process of selling one or more of our businesses or to anyone to whom we may transfer our rights under any customer agreement we have with you,
  • for the purpose of preventing fraud/loss, for example to fraud prevention agencies.

If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the UK.

NB If you apply for finance from BMW Financial Services, please also see the Guide on how BMW Financial Services and Credit Reference and Fraud Reference Agencies will use your information both when you apply and during the course of your finance agreement appearing at the end of this policy. This can be found in our Legal Notice.

Informing you about our products and services

We may use your information to contact you with news on BMW cars and motorcycles and MINI cars and other products and services (provided by us, our other group companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.

We may also pass your information to our other group companies, authorised BMW, MINI and BMW Motorrad dealers and our other business partners for these purposes.

We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.

The range of products and services offered by us, our approved BMW, MINI and BMW Motorrad dealers, our other group companies or selected business partners include:

  • BMW / MINI vehicles,
  • motor related products and services, including (amongst other things) vehicle finance, leasing and ancillary insurances, vehicle accessories, vehicle emergency service, vehicle warranties and motor insurance, and
  • personal finance products, including (amongst other things) savings accounts, a credit card and insurance.

Our group companies trading in the UK include BMW (UK) Limited, BMW Financial Services (GB) Limited and Alphabet (GB) Limited and our group brands include BMW, MINI, BMW Financial Services, MINI Financial Services, BMW Motorrad, Alphera Financial Services and Alphabet. Some of the products mentioned above are provided by selected business partners including UK Insurance Limited (BMW and MINI Motor, Home and Travel Insurance), American Express (BMW and MINI credit card) and Newcastle Building Society (BMW and MINI savings products).

You can opt out of receiving marketing communications from us on our vehicles and other products and services by ticking the appropriate box (if providing your information on this website) or at any time by calling us on free phone 0800 561 0666, or writing to us at BMW Customer Information Service, Europa House, Bartley Way, Hook, RG27 9UF.

You can also contact us at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other products and services.

Please note if you purchase a vehicle from an authorised BMW or MINI dealer or otherwise give your information to an authorised BMW or MINI dealer, you will have a separate relationship with the dealer in relation to the dealers use of your data and you will need to contact the dealer concerned in relation to any request you may have in relation to the dealers use of your data.

We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time at the address or telephone number above.

Our Website

We try to keep our website secure. However you recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

Our website may contain links to other websites outside of our group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

Providing information to us

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you. We will charge you a small fee for this (the statutory fee is currently £10).

You may contact us at the address below for these purposes.

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

Telephone calls to us may be recorded and/or monitored for training purposes.

Contact us

You can contact us in relation to this privacy policy by writing to us at BMW Customer Information Service, Europa House, Bartley Way, Hook, RG27 9UF

 

Use of Cookies by BMW Motorrad UK National Websites

A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.


Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.

Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.


Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookie preferences within our website but this is currently under development. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.

The cookies detailed on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly necessary, Performance, Functionality or Targeting.

The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please Contact Us.


Strictly Necessary Cookies
Cookie Name Purpose More Information
JSESSIONID JSESSIONID This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.  
ARPT ARPT1
ARPT2a
These session cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser.  
Perfomance Cookies
Cookie Name Purpose More Information
WebTrends Tracking WT_BMW
WT_FPC
These third party cookies are used to perform WebTrends tracking services. http://webtrends.com
Google Analytics _utma
_utmb
_utmc
_utmx
_utmxx
_utmz
These third party cookies are used to collect information about how visitors use the site. The information is used to compile reports to improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Google privacy policy
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout
Sophus3 TCID
TCSess
These third party cookies are used by Sophus3 to collect anonymous information about how you visit the site in order to improve performance. For more information please visit the Sophus3 privacy policy.
Targeting Cookies
Cookie Name Purpose More Information
BMW Tracking BMW_TRK This cookie is used to collect information about your interest in different BMW models. This cookie expires after 6 months.  
DoubleClick _drt_
id
These third party cookies are hosted by DoubleClick and used to collect anonymous information about how users visit the site to target advertising. http://www.google.com/doubleclick/
Specific Media ug These third party cookies are hosted by SpecificMedia and used to collect anonymous information about how users visit the site to target advertising. http://specificmedia.com/privacy
AppNexus Uuid2
Sess
icu
anj
These third party cookies are hosted by AppNexus and used to collect anonymous information about how users visit the site to target advertising. http://appnexus.com/privacy-policy
ScoreCardResearch UID
UIDR
When a browser loads a page that contains a ScorecardResearch web beacon, a cookie will be set. This allows it to observe "browser-level" behaviour, i.e. how often you return to a website or if, having visited one website, you go to another one that is related. http://www.scorecardresearch.com/privacy.aspx
M6d Ipinfo
clid
acs
vstcnt
clid
sglst
rdrlst
acs
These third party cookies are hosted by m6d and used to collect anonymous information about how users visit the site to target advertising. http://m6d.com/info/privacy-policy/
Affectv.co.uk ck
oo
pt
These third party cookies are hosted by affectv.co.uk and used to collect anonymous information about how users visit the site to target advertising. http://affectv.co.uk/privacy_policy.php
Third Party Cookies
Cookie Name Purpose More Information
Add This loc
uit
user_segment
di
ssh
sshs
ssc
dt
uid
uvc
psc
__atuvc
We use the Add This sharing button on some of our pages to enable our visitors to share information with friends and acquaintances. The cookie is automatically inserted and used for updating sharing statistics within the control. No data is sent back from the cookie to AddThis, and this information is not used by us. Please visit the privacy Notice of AddThis to opt-out.
XGraph _xgcid
_xguid
_mpush
XGraph is now part of AddThis.  
Web Beacons

Some of the BMW Group web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.


YouTube Cookies

Some of the BMW Group web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. The BMW Group does not control the setting of these cookies. To find out more please visit YouTube’s embedding videos information page.


Sharing Tools

The BMW Group web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.