Privacy & Cookies Policy

BMW Group appreciates your interest in its products and your visit to this website.

Privacy Policy


This privacy policy applies to information you provide to us about yourself on this website. It applies to personal information provided about individuals. It does not apply to any information you provide about companies and other organisations or to any information you provide to us outside of this website.

Using the information you provide about yourself on this website

We will use your information to provide or manage the information, products or services you have asked for and to contact you in this respect, and may also use the information for general administration purposes, to help us improve the quality of our products and services and to carry out analysis and customer profiling.

We may share your information for any of these purposes with other BMW Group Companies and our service providers and agents who perform services on our behalf, such as data management firms. We may also pass your information to third parties if we have been asked to provide information for legal or regulatory purposes.

Informing you about BMW products and services

We may also use your information to contact you with news on BMW vehicles and motorcycles and MINI vehicles and other products and services (provided by us, BMW Group Companies or their carefully selected business partners who provide BMW or MINI products or services) which may be of interest to you and occasionally for market research purposes.

We may also pass your information to BMW Group Companies and their carefully chosen business partners who provide BMW or MINI products or services for these purposes.

We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.

As well as BMW and MINI vehicles, the range of products offered by us, BMW Group Companies or the selected business partners include:
• motor related BMW products and services, including (amongst other things) BMW vehicle finance, leasing and ancillary insurances, BMW vehicle accessories, BMW vehicle emergency service, BMW vehicle warranties and BMW motor insurance, and
• BMW personal finance products, including (amongst other things) savings accounts, a credit card and insurance.

BMW Group Companies trading in the UK include BMW (UK) Limited and BMW Financial Services (GB) Limited. Other BMW Group brands include BMW, MINI, BMW Financial Services, MINI Financial Services, BMW Motorrad and Alphera Financial Services. Some of the products mentioned above are provided by carefully selected business partners of BMW Group Companies including UK Insurance Limited (BMW and MINI Motor, Home and Travel Insurance), American Express (BMW and MINI credit card) and Newcastle Building Society (BMW and MINI savings products).

You can opt out of receiving marketing communications by post or telephone by ticking the appropriate box when providing your information on this website. We will only send you marketing communications by email or other electronic means if you give us your agreement to do so (which you may give by providing your email address : please see the notice shown when you are invited to provide your email address).

You can also contact us at any time to opt out of marketing from us or, in the case of email marketing from us, you have the option to click on the unsubscribe link in our marketing emails. Please also contact us if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other associated products and services. Our contact details appear under “Contact Us” on this website.

For the sale of BMW i vehicles, any information left with an authorised BMW i sales agent during the sales and enquiry process will be passed on to BMW (UK) Limited. BMW (UK) Limited are the data controller for the distribution of BMW i products and services within the United Kingdom and will authorise the supply of your data with your chosen BMW i sales agent (known as the data processor) in order to progress your enquiry or sale.

This website

We try to keep this website secure. However we ask you to recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

This website may contain links to other websites outside of the BMW Group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

Providing information to us

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you. We will charge you a small fee for this (the statutory fee is currently £10).

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

Telephone calls to us may be recorded and/or monitored for training purposes.

BMW Cookie Policy

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Using First-party cookies

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:

First Party Cookie: Bw
Function: Delivers multimedia content according to the user's technical requirements.
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: mobile
Function: This cookie will detect your mobile device to forward you to the appropriate App download page.
Cookie Lifetime: 2 days
Category: Strictly necessary
First Party Cookie: visitorID
Function: This cookie provides tracking data and helps with personalisation.
Cookie Lifetime: 4 years
Category: Performance and targeting
First Party Cookie: FScomponent
Function: Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registra tion form for MyBMW and for contact requests (e.g. brochure and test drive requests).
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: SMSESSION
Function: This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information).
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: LOGGEDIN
Function: This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: JSESSIONID
Function: This session cookie indicates that you are actively using the site. This indi cates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: CookieDisclaimer
Function: This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Cookie Lifetime: Permanent
Category: Strictly necessary
First Party Cookie: usy46gabsosd
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: Session
Category: Performance
First Party Cookie: bmwcsaDBID bmwcsauvt
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: 5 years
Category: Performance

Using Third-party cookies on this website

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These Third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser.

Third Party Cookie: st_input
Function: System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.
Cookie Lifetime: 5 years
Category: Performance
Third Party Cookie: Google+ Plugin
Function: Transmission of data for "Google+" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: Facebook Plugin
Function: Transmission of data for "Like" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: WT_FPC
Function: These third party cookies are used to perform WebTrends tracking services.
Cookie Lifetime: Session
Category: Targeting/Advertising

Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

BMW Motorrad wants to display special areas/functions optimally to offer you a comfortable and user-friendly experience. Therefore we save information about your visit in cookies. Without cookies it is not possible to visit our website. If you aim, you can leave the website now. All saved cookies of us will be deleted.