The origins of the family firm begin over a century ago. Joseph Jefferies, left with a peg leg as the result of a football accident, was a picture framer by trade and a pioneer motorist who was quick to see a future for the horseless carriage. He entered into an arrangement with some like-minded friends to form the Ross Motor and Cycle Company in Shipley's old steam tram shed near the Ross Hotel in 1901.

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Break Away


Joseph's son Allan - another larger than life character - was born in 1905. The business moved to premises in Saltaire Road, Shipley in 1917, where it was to remain for more than 80 years.

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In 1932 Allan won the Scott Trial on a Scott, the first man to be best on observation and to set fastest time. This success raised him from notable rider to star all rounder. Most competition riders were all-rounder’s in those days, but Jefferies more than most, taking in hill climbs, trials, sand and road racing, and scrambles. By his mid twenties he had broken a lot of bones and a lot of records.

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Triumph, unlike many manufacturers, managed to keep afloat during the depression. The Jefferies family firm was in a position to take advantage of the new range, which under Edward Turner's reign became the Tiger 70, 80 and 90, launched in April 1936.

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Wooden Toys

All the while Allan's father, Joseph, remained active in the firm. During the Second World War, Joseph kept the business afloat by repairing anything on wheels and even manufacturing wooden toys. The business was also helped by Allan’s army captain’s salary.

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Post War

After the end of the War, the association with Triumph motorcycles continued to flourish, Triumph having built a brand new factory at Meriden, the previous having been destroyed in the blitz.

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Allan Jefferies' elder son Anthony was born in 1948. He left school in 1965 to take up a BSA Group apprenticeship, spending the first six months at Small Heath. Really a Triumph man, he then went to work at Triumph finishing his apprenticeship in the service and experimental departments.

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Tony's first major business decision was to take the BMW franchise in 1971. Allan wasn't too keen, but his son had no doubts about the move. They were from different generations, their judgment from different perspectives. The firm was the first officially appointed BMW motorcycle dealership in the UK.

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Allan Jefferies, an outstanding, if controversial, public speaker, died in 1978.

His elder son, Tony, was cast in the same mould and has for many years spoken at club dinners and public functions.

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In 1997 the Saltaire Road business was sold and Allan Jefferies Motor Cycles, now solely BMW, operated from the re-located impressive modern premises on Otley Road, Shipley. Many of the long-serving employees moved with Tony, including service director Mick Lyon and company secretary Brenda Schofield, who has now been with the firm for 58 years.

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Tony now took a back seat in the company, being ever more involved with his son David’s racing career which was going from strength to strength. As well as winning British Championship titles David became the first man to achieve the 125,126 and 127 mph lap speed at the Isle of Man TT circuit and the only man ever to win three TT's in three consecutive years, becoming one of Britain’s top motorcycle racers on the national and international scene riding in World Superbike, and Grand Prix championships.

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The company would have loved to have had a major re-launch, but tragically David was killed in a high speed crash whilst practicing in the 2003 IoM TT races. This was a terrific shock to the racing world and to the Jefferies family and needless to say as a mark of respect to David the proceedings at the shop were subdued.

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By 2007 the show room extension to 6000sq feet had reached full benefit. The shop was now full and had been complimented by customers from all over the UK and in fact Europe on the high standards of display, cleanliness and atmosphere. The company now had a vastly experienced and enthusiastic team in place which took customer service standards to a new level.

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During 2008 and 2009 it was increasingly difficult to cope with the volume of sales and service work, in the current premises. There was absolutely no spare room for a single bike. At the close of play each night the showroom was packed with demos, loan bikes, customer service bikes, with having to push 60 odd bikes in and out of the showroom every day.

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New Site

Newmason Properties

Newmason Properties, a building contractor who has done some remarkable work on mills in the Shipley area started work on our new project. The staff has been shown artist impressions of the new build and everyone was very excited about the new project.

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Best In Europe


After the initial infill of 60,000 tons had been deposited on the site to give the dealership the right elevation, foundations were in early March, with steelwork erected by the end of March. The build proceeded on schedule and to the credit of Newmason Properties we moved in to start trading on the 4 September 2010.

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£1.7 million


The company has been able to justify the expansion by becoming the number one volume seller of BMW motorcycles in the UK, and Louise Jefferies has had her efforts rewarded by being voted Bradford Business Woman of the year 2012.

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Top of the charts

Top 10

In fact not only did Allan Jefferies Motorrad hit the number 1 spot in the UK three years in succession, but also regularly registered in the top ten in Europe and in the top ten in World sales. Allan Jefferies Motorrad have continuously invested in modern technology, equipment and training always being at the forefront of great customer service with hands on knowledge of the product though dedicated staff.

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This coincided with the requirement from BMW Motorrad AG to complete the new Corporate Identity of new floors, furniture, displays, sineage, so we were able to start 2017 with a completely fresh look. Not only did we complete all this for 2017 but also installed the latest computer system,”Drive”, as required by the top PLC car companies throughout the UK.

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December 2017

December 2017 brought yet another investment from Allan Jefferies Motorrad in acquiring the BMW dealership in Rotherham (Rainbow Motorrad). This is a terrific challenge to Louise as the new retail outlet, known as Allan Jefferies Motorrad South Yorkshire has a great potential, and a target area similar in size to our current West Yorkshire site. There is a lot of work to be done there.

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New Systems