Ride to win your next adventure

Ride to win your next adventure

Book and take a test ride on any of our new bikes and be automatically entered into our prize draw for your chance to win a BMW R 1300 GS*. Set the pace with unprecedented versatility and unbeatable comfort on this ultimate adventure bike, equipped to face every challenge. 

Perfect for both long-distance discovery and sporty off-road adventures, it ticks every box. Newly developed chassis? Check. Dynamic Cruise Control? Check. Technology at your fingertips? Of course. Whether riding solo or with a passenger, the BMW 1300 GS delivers at every turn. 

Book and take test ride on any new BMW bike for your chance to win. 

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Time to set the pace

Time to set the pace

Discover masterful handling, both on and off-road with the BMW Sport and Adventure bikes. From the unrivalled power of the R 1300 GS, the tour-de-force of the F 900 GSA, passionate spirit of the F 900 GS to the riding pleasure of the R 800 GS, there’s no better way to experience real adventure.

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Time to fuel your soul

Time to fuel your soul

Discover raw power and pure soul with the BMW Heritage range. Ride the iconic BMW R 18 Roctane through rolling hills and dipping valleys. Feel alive and free on the BMW R 12 and BMW R12 nineT. Just you, your bike and the open road.

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*Prize Draw Terms & Conditions

Terms and Conditions

Please read these terms and conditions carefully prior to participating in this prize draw. By submitting an entry, you are agreeing to be bound by these terms and conditions. The Promoter reserves the right to refuse entry or refuse to award the prize to anyone in breach of these terms and conditions.


The Promoter

The Promoter is: BMW (UK) Ltd (the “Promoter”).

Registered Office: Summit ONE, Summit Avenue, Farnborough, Hampshire, GU14 0FB.


How to enter this prize draw:

1.     The prize draw is open to residents of the United Kingdom. All entrants to the prize draw must be aged 21 years or over and have a full valid Motorcycle Licence.

2.     The prize draw is free to enter, and no purchase is necessary. Only one entry per person.

3.     To enter the prize draw you must, within the dates set out in clause 4 below:

a.     complete and submit online the dedicated prize draw entry form at https://www.bmw-motorrad.co.uk/en/experience/season-start-2024.html or, if attending a BMW Motorrad Retailer Roadshow event before 14 October 2024, provide a completed BMW Motorrad Retailer Roadshow event form to the BMW Motorrad representative on the day you attend the event, and

b.     take a test ride on any new BMW Motorrad Model.

4.     The opening date for entries is 00:01 on 1 March 2024. There are 2 closing dates:

a.     The closing date for submission of the online prize draw entry form is 23:59 on 14 October 2024. Online entries received after this time will not be considered.

b.     Your test ride, and completion of the BMW Motorrad Retailer Roadshow event form if attending a Roadshow event, must be completed by close of business on 31 October 2024. Entries will not be considered if the test ride, and Roadshow event form if applicable, has not been completed by this time.

5.     The Promoter accepts no responsibility for entries not successfully completed due to a technical fault (technical malfunction, computer hardware or software failure, satellite, network or server failure) of any kind.

6.     By submitting an entry, you are agreeing to be bound by these terms and conditions.


7.     Employees and agents of the Promoter or any associated companies of the Promoter, their immediate families or anyone professionally connected with this prize draw are not allowed to enter the draw.

8.     The Promoter will not accept entries that are completed by third parties, are in bulk, illegible, have been reconstructed, forged or are incomplete.

9.   The Promoter may require you to provide evidence of your eligibility.

10.  Entries cannot be returned.

11.  In entering the prize draw, you confirm that you are eligible to do so and eligible to claim the prize. The Promoter may require you to provide proof that you are eligible to enter the prize draw. Delay or failure to provide the evidence to the Promoter’s reasonable satisfaction may result in an entry being void or a prize being forfeited.


12.  One winner will be chosen by a random draw performed by a computer process on 31st October 2024.

13.  The winner will receive 1x new 2024 BMW R 1300 GS Rallye TE motorcycle from a BMW Motorrad Retailer selected by the Promoter. With no accessories, added options, insurance or road tax. 

14.  The prize is for the named winner only and cannot be given or transferred to any other person.

15.  Unless stated otherwise in these terms and conditions, the prize excludes insurance, road tax, fuel, gratuities, telephone calls, taxes, further personal expenses, and anything not expressly included in the prize.

16.  No cash alternative to the prize will be offered and the prize is not transferable.

Winner announcement:

17.  The winner will be notified by 6 November by 5pm and informed about the details of the prize.

18.  If a winner does not respond to the Promoter within 5 days of being notified by the Promoter, then the winner’s prize will be forfeited, and the Promoter will be entitled to select another winner in accordance with the process described above.

19.  The Promoter’s decision in respect of all matters to do with the prize draw will be final and binding and no correspondence will be entered into.

20.  The Promoter reserves the right to substitute the prize for one of equal or greater value should circumstances make this necessary.

21.  The Promoter must either publish or make available details of the surname and county of residence of prize-winner(s). To comply with this obligation the Promoter will send the name and county of the prize winners to anyone who emails BMW Motorrad or writes to the registered address of the Promoter (enclosing a self-addressed envelope) within one month after the closing date of the prize draw.

Limitation of liability:

22.   The prize will be provided to the winner by a BMW Motorrad Retailer. Insofar as is permitted by law, the Promoter and its agents will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury, or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter or its agents or that of their employees. Your statutory rights are not affected.

Data protection and publicity:

23.  By entering this prize draw, any personal information provided by you with your prize draw entry may be held and used only by the Promoter or its agents and suppliers to administer this prize draw. You can amend or withdraw your consent at any time by contacting us using the details in clause 26. Further information on how we process personal data can be found in BMW UK’s Privacy Policy.

24.  If you are the winner of this prize draw you agree that the Promoter may use your surname, image and town or county of residence to publish or make available, the winner and for any other reasonable and related promotional purposes. If you object to any or all of your surname, image, town or county and winning entry being published or made available, please contact Customer Service on 0800 777 155 or by sending an email to customer.service@bmw.co.uk. We will still be able to provide your name and county to the ASA if required.



25.  If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, exclude you from participating in this prize draw.

26.  These terms and conditions shall be governed by English law, and the Promoter and the entrants submit to the exclusive jurisdiction of the courts of England and Wales.

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