The Son of Time Project

BMW Motorrad team up with TW Steel and Sinroja Motorcycles.

True craftsmanship, the creation of beautiful things by hand is an art seen less and less today. Artisan work, the age-old design and shaping by hand is very much an old school craft, but what of the new school? 

What is the project about?

Photos by Tom Horna @Autohouse London.

What is the project about?

The Son of Time project brings BMW Motorrad together with two separate design pioneers that live and breathe the new school. From the world of horology, TW Steel stand out as the new breed in watchmaking, bold and fearless in design and attitude, unafraid to be different. From the world of custom motorcycle building, Sinroja Motorcycles are the hungry young guns, delivering a modern twist to old school cool with their two-wheeled creations.

The three come together to maunfacture two creations from their respective worlds, a one-off timepiece and a unique concept custom motorcycle. The design of both will influence the other, with the TW Steel attitude and bold design influencing both the timepiece and the motorcycle.

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Two worlds will collide in style, shaking up the establishment with maximum impact.
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Why make this project happen?

Why make this project happen?

Two worlds will colide in style, shaking up the establishment with maximum impact. The Son of Time project reminds you that life is short, there’s not enough time to take things too seriously. You can only learn so much from the past. Sometimes you need to break out, break rules, break with tradition. 

BMW Motorrad, TW Steel and Sinroja Motorcycles are collaborating to build two unique monuments to encourage you to stand up, be bold and make your life an adventure. Do things differently, try new tastes, mark time your own way and do it in style. Most of all, we want you to be free with your time.

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Who are Sinroja?

Who are Sinroja?

Sinroja Motorcycles was built on two brothers’ passion of motorcycling and craftsmanship. Appreciating every detail, every journey, every exhaust note and the true feeling of freedom, motorcycling is part of our lives. The Son of Time project appreciates this passion, this true love for artisan creation and this time Sinroja Motorcycles joins TW Steel and BMW Motorrad to create a truly unique motorcycle to represent this very passion. 

"BMW for us has a special place in the heart, my first ever bike and our first ever build that made us what we are today was a BMW R80. An airhead boxer that for generations has been a choice of thousands of people around the world. "

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What were you trying to achieve?

What were you trying to achieve?

When it came to choosing the bike for the Son of Time project we wanted to make sure we build up on what we truly love and appreciate, hence comes in the brand new R Nine T. The modern boxer engine that has the soul of the old airhead but the performance of a modern day engine. We want to create a unique cafe racer to represent the sprint of “Son of Time” and this meant going to back to drawing board, all the way down to bare fame and engine and we completely redesigned the R nine T. The new bike represents the classic touch with a twist of modern day motorcycling. 

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What are the bike's best features?

What are the bike's best features?

A striking design, performance packed bike that will stand for passion and freedom. Hosting a fully handmade aluminium bodywork this motorcycle is a true representation of artisan skills and drive to create someone unique based on a signature motorcycle from BMW. A ground up design that will match the unique timepiece created by TW Steel, that will represent beliefs of all 3 brands involved in this project to show the world something they’ll remember forever.

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When will the bike be launched?

When will the bike be launched?

With the finishing touches currently being made, the Son of Time project will be offically revealed at the Bike Shed held at Tobacco Dock in London May 25th-27th. After the success of last year, BMW Motorrad will return for the second time and showcase a range of stunningly customised motorcycles.

BMW Motorrad will be host to eight completely different takes on customisation of different types, from old to new. Make sure you visit the BMW stand at the Bike Shed to see these bikes, plus many more!

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The Bike Shed 2018

Tobacco Dock Is Calling...

Come and see the Son of Time project along with many more custom bikes on the BMW stand at The Bike Shed, May 25th-27th 2018.

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