Award-winning electricity.

BMW Motorrad receives prize for sustainable communication at the SignsAward.

Fast, quiet and emission-free: electric scooters are the perfect companions in urban traffic and set trends for the future. With the maxi scooter BMW C evolution, BMW Motorrad is driving electromobility forward. BMW Motorrad has now been distinguished as "Trendsetter of the year" at the prestigious SignsAward for the sustainable communication on this topic.

Sustainable and unique. These are people's core expectations today of the mobility of the future. The BMW Group has therefore long since been at the centre of the pioneering work, in order to satisfy the mobility requirements of both today and tomorrow with a range of standard production vehicles. Alongside hybrid vehicles in all segments and electric cars such as the BMW i3, the Electro-Maxi-Scooter BMW C evolution is causing a stir now as well.

Maximised mobility. Minimised CO₂ footprint.

Maximised mobility. Minimised CO₂ footprint.

At the prestigious SignsAward at the university for television and film in Munich, environmentally-friendly electricity took centre stage. The coveted prize for the "Trendsetter of the year" in the "Sustainability in communication" category went to BMW Motorrad. Over 200 top-level guests celebrated the communication of the brand's sustainability strategy. With the emission-free electrically powered scooter, BMW Motorrad is a pioneer for advanced technical solutions which facilitate fast and secure movement in cities whilst at the same time keeping down the ecological footprint of each individual.

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Electric scooters with guaranteed fun.

Electric scooters with guaranteed fun.

Dr Ralf Rodepeter, head of marketing and product management, accepted the prize on behalf of the BMW Motorrad team. The prize is awarded to trendsetters in the communications sector every year. "We are proud that the BMW C evolution has attracted so much attention all over the world. Sustainable mobility doesn't have to be slow or boring. We want to show people how much fun can be had with this high-tech e-scooter", he says.

"So our product communication focused on the joy the electric scooter brings back into urban traffic, without burdening the environment in the process. We incorporated this positive feeling of the C evolution into our brand message: make life a ride. I am delighted to see that people are addressing the issue and electrically powered two-wheeled vehicles are making a real difference in the urban jungle."

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Barcelona's police bet on the maxi scooter.

Barcelona's police bet on the maxi scooter.

Electric scooter fans are not the only ones who are pleased with the riding experience of the C evolution. Clean, green and the perfect solution to urban traffic – three reasons why police in Barcelona chose the C evolution. The police have 30 maxi scooters on which to ease through the Spanish metropolis with maximised efficiency and minimised emissions.

Police in Sardinia's capital Cagliari also have 15 BMW C evolutions in their fleet. In the narrow streets of the pulsating inner city, it is the ideal means of transport. The quiet, fast and easy-to-charge e-scooters are also well-received at sporting events. They have for instance been used at the Berlin and London marathons.

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Mobility sustainably changed.

Mobility sustainably changed.

The BMW C evolution is BMW Motorrad's intelligent answer to growing traffic volumes, increasing energy costs and people's environmental awareness. With a hundred-kilometre range in the urban environment, four riding modes and intelligent energy recovery when braking, the maxi scooter sets the benchmark for dynamic e-mobility on two wheels.

With the "Trendsetter of the year" award for the sustainable brand communication on the BMW C evolution, Dr Ralf Rodepeter is among the illustrious prize winners along with Markus Lanz, YouTube star Dagi Bee, Silbermond, and Theo Waigel. They have all set trends with their communication. And BMW Motorrad also sets trends with vehicles like the BMW C evolution, and clears the way for the mobility of the future.

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