Energised in Amsterdam.

The BMW Motorrad #SocialTestride.

The lucky participants.

The lucky participants.

Among them was teacher Ann-Tine Thijssen, fitness instructor Simon Stomps, metal fabricator Tom Oude Elferink, and entrepreneur Ewald Vastenburg. They had no problem spotting their guide for the day: Martijn van Ooststroom. At a shade under two metres tall and sporting a long beard, the marketing and communications manager for the Stedelijk Museum looked as distinctive as the e-scooter he was riding. The group was looking forward to an exciting day trip – from rural Riekermolen right into the heart of the city and back out again.

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Perfectly equipped.

Perfectly equipped.

But first to the smartphones. Because of course, the participants of the #SocialTestride had to share their countless experiences with the outside world via social media – such as Instagram, Facebook as well as on the BMW Motorrad website. Then it was time to present the fleet of gleaming C evolution e-scooters – fully charged and ready for action. Accompanied by a film crew in a BMW i3 electric car, a short familiarisation session was all that was required for the participants to get to grips with the scooters. Despite the latest high-tech equipment, it is still incredibly easy to ride and very dynamic.

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The finest moments of the tour.

Urban eye-catcher.

Urban eye-catcher.

With 'live tracking', plenty of photo opportunities and an abundance of questions coming from locals and tourists alike, the C evolution #SocialTestride seemed to cover the length and breadth of the city. Every time they stopped at a traffic light or junction, the test riders would be quizzed by other scooter riders or passers-by, interested to find out more about this futuristic e-scooter that attracts so much attention. Even though it hardly makes a noise.

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All stations on the #SocialTestride in Amsterdam at a glance.

Station 1: Riekermolen.

Station 1: Riekermolen.

We start out on the outskirts of Amsterdam where the river Amstel winds its way through a tranquil landscape. What is still a practically rural idyll today once inspired Rembrandt. Today on the other hand, Martijn works here. He is one of the five participants of the #SocialTestride. From here, the discovery tour then gets underway with the C evolution to more urban pastures. Right into the heart of Amsterdam.

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Station 2: Museum district.

Station 2: Museum district.

Although the Stedelijk Museum was founded over 110 years ago, it has remained a melting pot of contemporary art to this day. Numerous exhibitions have written art history in the truest sense of the word. You can feel the vibrant tension between past and present here - not just at the museum itself but also in the surrounding area. In the immediate vicinity lies the Van Gogh Museum and the Rijksmuseum with the world-famous iamsterdam letters and the easily recognisable entrance gate for pedestrians and cyclists alike.

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Station 3: Coffee Company.

Station 3: Coffee Company.

The "Coffee Company" is far from being a regular coffee shop. Neither is it a coffee shop like you would otherwise expect in Amsterdam. There really is coffee here. Great coffee. Everything is selected, processed and tasted single-handedly - from the bean right through to the last drop of coffee. The group takes a short break at this wonderful centre of coffee craftsmanship. And while we're all enjoying the taste of coffee, everyone else is marvelling over our parked C evolution parade outside.

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Station 4: Eye.

Station 4: Eye.

Eye – no name would be more suitable for the new Dutch film museum, which has only been open since the spring of 2012. There is plenty here for the eye to enjoy both inside and outside - the architecture and surroundings of the complex are especially impressive. Located directly on the water, the building also serves as a venue. And amid the view out onto the harbour, its restaurant and café are equally popular.

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Station 5: Hotel de Goudfazant.

Station 5: Hotel de Goudfazant.

When you go inside, what looks like a regular warehouse at first sight turns out to be a culinary highlight. In the "Golden Pheasant", furniture and automobile design meets down-to-earth haute cuisine and genuine hospitality. The spacious room and the imposing chandeliers make every stay into an experience. Here, the participants savour the last moments of the day with a wonderful evening meal in peace and away from all those questions.

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The BMW C evolution

A new movement.

The fast-paced growth of the world's cities is posing fresh challenges: roads are fuller, distances longer, parking spaces more difficult to find. With the electrically powered C evolution, BMW Motorrad is already providing modern solutions for tomorrow's urban mobility.

To the BMW C evolution
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