BMW Motorrad

Become part of the family.

You know exactly how to advise your customers, awaken their passion and are able to win them over with your comprehensive expertise? Then become an authorised BMW Motorrad dealer!  

More than just a dealer

Your passion. Your motorcycle know-how.

Your passion. Your motorcycle know-how.

It is not just an engine with two wheels – motorcycling is your passion. You don't just ride motorcycles; you can also give solid advice on this topic. Whether a tourer, sportsbike or roadster: You know which bike fits which endeavour, helping you share the "Make Life a Ride" feeling with your customers.  




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With over 90 years of expertise, BMW Motorrad is the most successful manufacturer of premium motorbikes and maxi-scooters. Over the last few years, a number of new models have brought significant growth to the brand, making it the leader in the upper-range motorcycle segment in markets around the world. "

Success story: Swansea Motorrad

Swansea Motorrad is led by the director-owner and successful entrepreneur Mark Collings. With over 40 years of experience in the motorcycle industry and with a particularly impressive track record in online parts and accessory sales, Mark was the ideal partner for us to work with when we were looking to develop an exciting new Motorrad Centre in Swansea. 

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"Having set up my first motorcycle shop in 1987 and then building the M&P business up to what it is today, I know the importance of grabbing exciting opportunities as soon as they come along. I built the first mail order motorcycle accessory business of its kind and had a vision to eventually set up a motorcycle destination, not just a retail premises. BMW Motorrad really epitomised this and it has been an exciting journey opening our BMW Motorrad Centre in Swansea. I am really looking forward to the future working with BMW Motorrad”

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Success story: Sycamore Motorrad

Sycamore Motorcycles Ltd (part of Central Garage Group) added BMW Motorrad to their growing list of premium automotive marques in 2019. Already operating a successful BMW and MINI Centre for many years in Peterborough, the business expanded to include a motorcycle division and BMW Motorrad was a logical addition.

An opportunity arose when the former owners of Balderston Motorcycles in Peterborough retired after decades of service in the local motorcycle community. Importantly, all existing staff were retained along with their passion and knowledge of all things BMW Motorrad, and their nationally recognised customer service focus, a cornerstone of their business ethos. Subsequently, the team engaged in additional development work on site, to further improve the already great customer experience.

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“We were delighted to finally add BMW Motorrad to our portfolio after many of years of interest in the brand. Using our wide-ranging experience in the automotive industry we look forward to continuing the relationship with our customers, providing the best possible service and generating a mutually beneficial and financially rewarding business”

Andrew Winham - Head of Business

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Become an authorised BMW Motorrad dealer

Apply now.

Apply now.

Become part of the BMW Motorrad family. You only need to do the following:

1. Fill out application form.

2. Attach pdf to email

4. Send off the email to

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Download the application form now.

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