Authorised BMW Motorrad retailer
Welcome to Williams Motorrad
Williams Motorrad
Williams Motorrad
Contact
Opening Times
Open now *
Monday - Saturday
08:00 - 17:00
Sunday
11:00 - 16:00
Opening hours may vary during public holidays.
Opening Times
Open now *
Opening hours may vary during public holidays.
Stock Locator
Find your perfect ride
Find your perfect ride
Check out our currently available stock to find your perfect ride. Browse our bikes, book a test ride and enquire about your favourite model.
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Product of the Month
SAVE £179 - The M Protection Pack
SAVE £179 - The M Protection Pack
Keep your bike well protected with the aerodynamic components included in the M Protection Pack. All perfectly designed to complement the racing aesthetics of the RR.
In celebration of the Isle of Man TT, the M Protection Pack is available at your nearest retailer this month with a saving of £179.
Unlock all of these M 1000 RR products with the M Protection Pack:
- M Axle Protectors
- M Hand Lever Protectors
- M Engine Protectors
- M Radiator Guards
- M Tank Pad
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OFFER EXTENDED - 10% Off - The Ultimate Connectivity Bundle
OFFER EXTENDED - 10% Off - The Ultimate Connectivity Bundle
This June we are excited to spotlight the BMW Motorrad Smartphone Cradle. No matter your journey, the cradle ensures you can use your smartphone as a GPS alternative with ease.
To complement this, we'd like to recap our entire collection of connectivity solutions that keep you connected, safe, and in control, no matter where your adventures take you. Plus, receive an enticing 10% offer when you combine any two or more connectivity solutions.
Elevate your ride with the Ultimate Connectivity Bundle:
- BMW Motorrad ConnectedRide Cradle
- BMW ConnectedRide SmartGlasses
- BMW Motorrad ConnectedRide Navigator
- BMW Motorrad Com U1 Universal Communication Unit
- BMW Motorrad ConnectedRide App
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Approved Used Bikes
A BMW is also the perfect used vehicle
A BMW is also the perfect used vehicle
Motorcycles from BMW are the first choice when it comes to choosing a used vehicle. Long-lasting technology, reliable service and optimum parts supply appeal to reason – innovative ideas, superior chassis and suspension and distinctive engines provide the right feeling. Added to this is a program specially developed by BMW Motorrad, where every motorcycle in this program undergoes a rigorous technical quality check ensuring it has an unbroken vehicle service history and will be supplied with an industry leading two years’ unlimited mileage warranty and two years’ Europe-wide emergency service cover.
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View our BMW Motorrad Premium Selection
View our BMW Motorrad Premium Selection
Riding pleasure knows no limits.
Finance available with BMW Motorrad Financial Services with Representative 9.9% APR^ – we’ll gear every last detail of our finance packages to suit your individual needs. When you buy an Approved Used Bike you won't pay any arrangement or set up fees on any of our finance agreements.
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The BMW R 1300 GS Adventure
The BMW R 1300 GS Adventure
The all-new BMW R 1300 GS Adventure is ready for every challenge. With unmatched off-road performance and a 30-litre aluminium fuel tank delivering uninterrupted action, you can take on every ride with ease. Book your test ride today.
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The BMW F 900 XR
The BMW F 900 XR
Built for longer, sportier rides. The all-new #F900XR features a new high windscreen, stylish lightweight wheels, and an upgraded lightweight battery for enhanced performance.
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Find your perfect BMW Motorcycle
Find your perfect BMW Motorcycle
Explore all of our BMW models and find your own dream bike today.
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BMW Motorrad Performance Academy
BMW Motorrad Performance Academy
Enhance your riding skills to become a complete track rider.
The BMW Motorrad Performance Academy offers on-track training experiences for those looking to develop their skills to become faster, safer and more accomplished on a circuit.
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BMW Rookie To Rider
BMW Rookie To Rider
Start your new life on two wheels with the BMW Rookie To Rider programme.
The BMW Rookie to Rider programme is a comprehensive package that can be tailored to your individual needs and gives you the opportunity to kick-start your motorcycle journey with BMW Motorrad.
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Anything else?
Anything else?
Looking for the right accessories? Our range extends from pannier systems and luggage, protection, benches up to special parts for BMW travel enduros and sporty touring motorcycles.
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About Us
The difference is Williams
The difference is Williams
Here at Williams Motorcycles we are fully committed to bringing you the highest quality BMW Motorrad bikes available on the market, offering a wide range of New and Approved Used bikes.
We love the bikes we sell just as much as our customers love riding them. Our enthusiasm and knowledge makes for a better quality of service and the team are always on hand for any questions you may have!
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Terms and Conditions
Williams Co. (Holdings) Ltd is a credit broker, not a lender.
^Representative 9.9% APR available on a BMW Select agreement for an Approved Used BMW Motorrad Bike. Retail customers only. Motorcycle condition, excess mileage and other charges may be payable. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Optional final payment not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). 'BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, a trading name of BMW Financial Services (GB) Ltd, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Williams Co. (Holdings) Ltd trading as Williams Motorrad introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice
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Williams Co. (Holdings) Ltd is a credit broker and not a lender.
*Finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Finance is provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. Williams Co. (Holdings) Ltd trading as Williams Motorrad introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.
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