Your cookie settings on this website.

Please note that third-party cookies may have been stored on your terminal device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.    

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What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.


Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.    

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Cookies on this website that do not require consent

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. They are only saved on your computer while you are actually browsing the website or for the  maximun of one session. An example of why strictly necessary cookies are used is so that when you open the vehicle configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. In legal terms your consent is not required for the use of strictly necessary cookies.    

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First party cookie

cc_consent

Description

This cookie is used to record whether a user has consented to the use of cookies on the website. It is a permanent cookie, meaning it is deleted when the user changes his or her cookies settings.

Expiry

Permanent

Category
Strictly necessary cookies

Cookies on this website that require consent

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website as intended, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them anew every time you change pages.


BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of video content in the site. These third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those third-party providers if you need more information about how they use cookies.


If you have decided not to provide your consent to the use of cookies that require it, or if you have revoked that consent, then you will only be provided with website features whose use does not require such cookies. Moreover, areas of the website that incorporate content from third parties, and which therefore could potentially place third-party cookies, will not be available to you, so that third-party cookies can not be placed. You will be informed accordingly. If this happens and you do decide that you want to use that website content, then you will be able to, provided you give your consent to the use of cookies, including the use of potentially set third-party cookies. To do that, please activate the feature on our website that is provided for that purpose.

If you do not want to accept cookies at all, then you can also configure that in your browser.    

Services Privacy Policy for third party cookies from IgnitionOne (IgnONE) can be found under www.ignitionone.com/services-privacy-policy.

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First party cookie

AMCV_###@AdobeOrg

Description

This cookie is used to assign a unique visitor ID to a unique visitor in order to identify the visitor, where ### represents a random sequence of characters such as AMCV_1FD6776A524453CC0A490D44% 40AdobeOrg.

Expiry

2 years

Category
Marketing cookies
First party cookie

evo5_popin_instance

Description

(IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.

Expiry

6 months

Category

Marketing cookies

Third party cookie

s_cc

Description

This cookie is used to remember whether your browser allows cookies.

Expiry

Session

Category
Marketing cookies
Third party cookie

s_sq

Description

This cookie is used to remember whether ClickMap functionality is enabled for the current website.

Expiry

Session

Category
Marketing cookies
Third party cookie

s_vi

Description

This cookie stores the time and the date for the unique visitor ID.

Expiry

5 years

Category
Marketing cookies
Third party cookie

s_fid

Description

This cookie stores the time and the date for the unique visitor ID. This cookie is only used if the standard s_vi cookie cannot be used because of third-party cookie restrictions.

Expiry

5 years

Category
Marketing cookies
Third party cookie

u

Description

(IgnONE) Stores the user unique GUIDE.

Expiry

13 months

Category
Marketing cookies
Third party cookie

evo5

Description

(IgnONE) Display user profile/interest.

Expiry

6 months

Category
Marketing cookies
Third party cookie

dct_oba 

Description

(IgnONE) Display user profiles/interests on product level for Dynamic Creative. 

Expiry

6 months

Category
Marketing cookies
Third party cookie

EVO5_OPT 

Description

(IgnONE) Cookie that is dropped when the user opts out of either Netmining or IgnitionOne Display/DSP. 

Expiry

6 months 

Category
Marketing cookies
Third party cookie

dsp_id 

Description

(IgnONE) Cross platform User ID Link.

Expiry

6 months 

Category
Marketing cookies
Third party cookie

evo5_display 

Description

(IgnONE) Holds the number of impressions per campaign and is displayed in the Live Marketer exposure path. 

Expiry

6 months 

Category
Marketing cookies
Third party cookie

evo5_BMWMC 

Description

(IgnONE) Client specific onsite cookies for each visited client. 

Expiry

6 months 

Category
Marketing cookies
Third party cookie

evo5_BMWMC_popin 

Description

(IgnONE) Client specific onsite cookies for each triggered interaction. 

Expiry

6 months

Category
Marketing cookies

Categories of Cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.


Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.    

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