Welcome to Group 1 Brighton
Authorised BMW Motorrad Dealer
Group 1 Brighton
Group 1 Brighton
Contact
Opening Times
Open now *
Monday - Friday
08:00 - 18:00
Saturday
08:30 - 17:00
Sunday
10:00 - 16:00
Opening hours may vary during public holidays.
Opening Times
Open now *
Monday - Friday
08:00 - 18:00
Saturday
08:30 - 12:30
Opening hours may vary during public holidays.
Stock Locator
Find your perfect ride
Find your perfect ride
Check out our currently available stock to find your perfect ride. Browse our bikes, book a test ride and enquire about your favourite model.
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Product of the Month
BMW Motorrad System 7 Carbon Evo Helmet
BMW Motorrad System 7 Carbon Evo Helmet
The BMW Motorrad System 7 Carbon Evo Helmet, the ultimate choice for riders seeking unparalleled safety, comfort, and style. Designed with cutting-edge technology and user-centric features, the System 7 is perfect for both casual and professional riders.
Key benefits:
- MIPS Technology
- Exceptional Comfort
- Innovative Design
- User-Friendly Features
Plus, receive £100* off when you trade-in your old helmet.
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Approved Used Bikes
Start your next journey with an approved used bike
Start your next journey with an approved used bike
Motorcycles from BMW are the first choice when it comes to choosing a used vehicle. Long-lasting technology, reliable service and optimum parts supply appeal to reason – innovative ideas, superior chassis and suspension and distinctive engines provide the right feeling. Added to this is a program specially developed by BMW Motorrad, where every motorcycle in this program undergoes a rigorous technical quality check ensuring it has an unbroken vehicle service history and will be supplied with an industry leading two years’ unlimited mileage warranty and two years’ Europe-wide emergency service cover.
Browse our BMW bike stock online and reserve today by clicking on the button below.
Finance available with BMW Motorrad Financial Services with Representative 9.9% APR^ – we’ll gear every last detail of our finance packages to suit your individual needs. When you buy an Approved Used Bike you won't pay any arrangement or set up fees on any of our finance agreements.
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2025 ride out calendar
2025 ride out calendar
Discover our full Ride Out Schedule for 2025.
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THE BMW K 1600
THE BMW K 1600
The ultimate luxury tourer. Performance, technology and refinement. Where nothing else matters, but the moment. #OwnTheMoment
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Service inclusive
Service inclusive
All-round peace of mind.
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The Group 1 Clothing & Accessories Shop
It’s now easier than ever to browse & purchase your Rider Equipment or Genuine BMW Motorrad Clothing & Accessories on our Online Shop.
It’s now easier than ever to browse & purchase your Rider Equipment or Genuine BMW Motorrad Clothing & Accessories on our Online Shop.
Relax and choose from wherever you may be, and then simply buy online from Group 1!
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Our Team Are On Hand to Help
We are here to support you at Group 1. Our aftersales department is open, with safety measures in place. With In-Person, test rides, Virtual Appointments and Secure Click & Collect, we can also support your New & Approved Used Motorrad needs.
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The BMW R 1300 GS Adventure
The BMW R 1300 GS Adventure
The all-new BMW R 1300 GS Adventure is ready for every challenge. With unmatched off-road performance and a 30-litre aluminium fuel tank delivering uninterrupted action, you can take on every ride with ease. Book your test ride today.
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The BMW F 900 XR
The BMW F 900 XR
Built for longer, sportier rides. The all-new #F900XR features a new high windscreen, stylish lightweight wheels, and an upgraded lightweight battery for enhanced performance.
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BMW Motorrad Performance Academy
BMW Motorrad Performance Academy
Enhance your riding skills to become a complete track rider.
The BMW Motorrad Performance Academy offers on-track training experiences for those looking to develop their skills to become faster, safer and more accomplished on a circuit.
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BMW Rookie To Rider
BMW Rookie To Rider
Start your new life on two wheels with the BMW Rookie To Rider programme.
The BMW Rookie to Rider programme is a comprehensive package that can be tailored to your individual needs and gives you the opportunity to kick-start your motorcycle journey with BMW Motorrad.
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Free home delivery
Free home delivery
Now offering free home delivery* when you purchase a new or Approved used BMW Bike.
*Ts&Cs apply, within 50 mile radius.
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About Us
Welcome to Group 1 Brighton
Welcome to Group 1 Brighton
We are passionate about the bikes we sell just as much as our customers love riding them. Our enthusiasm and knowledge makes for a better quality of service. You will be welcomed with a smile and premium service. The team are always on hand for any questions you may have.
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Meet the management team
Sales
Service
Terms and Conditions
Group 1 Automotive is a credit broker, not a lender.
^Representative 9.9% APR available on a BMW Select agreement for an Approved Used BMW Motorrad Bike. Retail customers only. Motorcycle condition, excess mileage and other charges may be payable. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Optional final payment not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, a trading name of BMW Financial Services (GB) Ltd, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.
Barons Automotive Limited T/A Group 1 Brighton BMW Bikes is an Appointed Representative of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). We are a Credit Broker not a Lender. We can introduce you to a limited number of lenders and their finance products. We receive a payment or other benefits from the lender if you enter into an agreement with them. This commission varies by lender and is based on a fixed fee or a fixed percentage of the amount borrowed. The interest rate offered to you is fixed by the lender. Finance is subject to status, terms and conditions. Further information is available on request.
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Group 1 Automotive is a credit broker and not a lender.
*Finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Finance is provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.
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