*All prices include VAT.

All motorcycles are delivered with the legally required basic equipment meeting the Euro Standard required. The motorcycles in the pictures and videos on this website may deviate from this and may contain additional specification and/or special accessories not included in the vehicle price.

Welcome to Group 1 Brighton

Authorised BMW Motorrad Dealer

Group 1 Brighton

Group 1 Brighton

Contact
Opening Times
Open now *
Monday - Friday
08:00 - 18:00
Saturday
08:30 - 17:00
Sunday
10:00 - 16:00

Opening hours may vary during public holidays. 

Opening Times
Open now *
Monday - Thursday
08:00 - 18:00
Saturday
08:30 - 12:30

Opening hours may vary during public holidays. 

Stock Locator

Find Your Perfect Ride

Find Your Perfect Ride

Check out our currently available stock to find your perfect ride. Browse our bikes, book a test ride and enquire about your favourite model.

+ Read more

Join Us. It's Time to Ride Heritage.

Join Us. It's Time to Ride Heritage.

Friday 28 June

We like to do things together, whether you're a newbie or a long standing member of the community join us for our test ride day to see all our heritage range has to offer.

+ Read more

2024 RIDE OUT CALENDAR

2024 RIDE OUT CALENDAR

Discover our full Ride Out Schedule for 2024.

+ Read more

All New BMW R 1300 GS

All New BMW R 1300 GS

The highly anticipated and all-new BMW R 1300 GS has arrived to navigate you through endless adventures. With its enhanced handling and responsiveness, it leads the pack on any terrain. Book your test ride today.

+ Read more

THE BMW K 1600

THE BMW K 1600

The ultimate luxury tourer. Performance, technology and refinement. Where nothing else matters, but the moment. #OwnTheMoment

+ Read more

Service Inclusive

Service Inclusive

All-round peace of mind.

+ Read more

New Bikes

Approved Used Bikes

Start Your Next Journey With An Approved Used Bike

Start Your Next Journey With An Approved Used Bike

Every Approved Used motorcycle undergoes a rigorous technical quality check ensuring it has an unbroken vehicle service history, 2 years unlimited mileage warranty and 2 years Europe-wide emergency service cover.

Browse our BMW bike stock online and reserve today by clicking on the button below.

Finance available with BMW Motorrad Financial Services with Representative 9.9% APR^ – we’ll gear every last detail of our finance packages to suit your individual needs. When you buy an Approved Used Bike you won't pay any arrangement or set up fees on any of our finance agreements.

+ Read more

The Group 1 Clothing & Accessories Shop

It’s now easier than ever to browse & purchase your Rider Equipment or Genuine BMW Motorrad Clothing & Accessories on our Online Shop.

Relax and choose from wherever you may be, and then simply buy online from Group 1!

Shop Online external-link-arrow-slim

OUR TEAM ARE ON HAND TO HELP

We are here to support you at Group 1. Our aftersales department is open, with safety measures in place. With In-Person, test rides, Virtual Appointments and Secure Click & Collect, we can also support your New & Approved Used Motorrad needs.

+ Read more

Find your perfect BMW Motorcycle

Group 1 are here to help you find your perfect ride for the open road. Our dedicated and knowledgeable sales team are ready to assist you remotely with Virtual Appointments, Secure Click & Collect and Free Contactless Home Delivery within a 50 mile radius. Explore all of our BMW models and find your own dream bike today.

To model overview

THE BMW M 1000 R

THE BMW M 1000 R

Own the road and the race. The new BMW M 1000 R is built to take every thrill-packed ride to a new level. Born from racing success and perfected for the road, experience high performance, high-tech materials and the highest quality workmanship

Are you ready for adventure? Find out more today.

+ Read more

BMW Motorrad Performance Academy

BMW Motorrad Performance Academy

Enhance your riding skills to become a complete track rider.

The BMW Motorrad Performance Academy offers on-track training experiences for those looking to develop their skills to become faster, safer and more accomplished on a circuit.

 

+ Read more

Get in touch now

You can get in touch with us at Group 1 by giving us a call, completing a form or by interacting with us via social media. We are happy to answer any questions you might have about our services.

Contact

Highlight Offers

Rookie to Rider

For journeys worth living

For journeys worth living

The BMW Rookie to Rider programme is a comprehensive all-in-one package that’s tailored to you.

Book your week of lessons whenever you want them, then choose from a wide selection of motorcycles and rider equipment.

+ Read more

Free Home Delivery

Free Home Delivery

Now offering free home delivery* when you purchase a new or Approved used BMW Bike.

 

*Ts&Cs apply, within 50 mile radius.

+ Read more

About us

Welcome to Group 1 Brighton

Welcome to Group 1 Brighton

We are passionate about the bikes we sell just as much as our customers love riding them. Our enthusiasm and knowledge makes for a better quality of service. You will be welcomed with a smile and premium service. The team are always on hand for any questions you may have.

+ Read more

Experience riding pleasure

See for yourself where the fascination for BMW Motorrad comes from. We would be delighted to arrange an appointment with you.

Book your test ride

Meet the Management Team

Sales
Ben Prout
Sales Manager
tel:01273 423312 01273 423312
BProut@chandlers-bmw.co.uk Send Mail
Service
Chris Cooke
Service Manager
tel:01273 423312 01273 423312
CCooke@chandlers-bmw.co.uk Send Mail

Terms and Conditions

Group 1 Automotive is a credit broker, not a lender.

^Representative 9.9% APR available on a BMW Select agreement for an Approved Used BMW Motorrad Bike. Retail customers only. Motorcycle condition, excess mileage and other charges may be payable. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Optional final payment not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, a trading name of BMW Financial Services (GB) Ltd, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.

Barons Automotive Limited T/A Group 1 Brighton BMW Bikes is an Appointed Representative of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). We are a Credit Broker not a Lender. We can introduce you to a limited number of lenders and their finance products. We receive a payment or other benefits from the lender if you enter into an agreement with them. This commission varies by lender and is based on a fixed fee or a fixed percentage of the amount borrowed. The interest rate offered to you is fixed by the lender. Finance is subject to status, terms and conditions. Further information is available on request.

+ Read more

Group 1 Automotive is a credit broker and not a lender.

*Finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Finance is provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.

+ Read more
spinner