Welcome to Group 1 Brighton
Group 1 Brighton
Group 1 Brighton
Opening hours may vary during public holidays.
Opening hours may vary during public holidays.
Stock Locator
Find Your Perfect Ride
Find Your Perfect Ride
Check out our currently available stock to find your perfect ride. Browse our bikes, book a test ride and enquire about your favourite model.
Helmet Trade-In Offer
Helmet Trade-In Offer
Helmet Trade-In Offer
Out with the old!
Get £150* towards any new BMW Motorrad Helmet when you trade in your old motorcycle helmet. Replace it with one of the stylish helmets in the BMW Motorrad range today!
2024 RIDE OUT CALENDAR
2024 RIDE OUT CALENDAR
Discover our full Ride Out Schedule for 2024.
All New BMW R 1300 GS
All New BMW R 1300 GS
The highly anticipated and all-new BMW R 1300 GS has arrived to navigate you through endless adventures. With its enhanced handling and responsiveness, it leads the pack on any terrain. Book your test ride today.
THE BMW K 1600
THE BMW K 1600
The ultimate luxury tourer. Performance, technology and refinement. Where nothing else matters, but the moment. #OwnTheMoment
Service Inclusive
Service Inclusive
All-round peace of mind.
Approved Used Bikes
Start Your Next Journey With An Approved Used Bike
Start Your Next Journey With An Approved Used Bike
Every Approved Used motorcycle undergoes a rigorous technical quality check ensuring it has an unbroken vehicle service history, 2 years unlimited mileage warranty and 2 years Europe-wide emergency service cover.
Browse our BMW bike stock online and reserve today by clicking on the button below.
Finance available with BMW Motorrad Financial Services with Representative 7.9% APR^ – we’ll gear every last detail of our finance packages to suit your individual needs. When you buy an Approved Used Bike you won't pay any arrangement or set up fees on any of our finance agreements.
THE GROUP 1 COTHING & ACCESSORIES SHOP
It’s now easier than ever to browse & purchase your Rider Equipment or Genuine BMW Motorrad Clothing & Accessories on our Online Shop.
It’s now easier than ever to browse & purchase your Rider Equipment or Genuine BMW Motorrad Clothing & Accessories on our Online Shop.
Relax and choose from wherever you may be, and then simply buy online from Group 1!
OUR TEAM ARE ON HAND TO HELP
We are here to support you at Group 1. Our aftersales department is open, with safety measures in place. With In-Person, test rides, Virtual Appointments and Secure Click & Collect, we can also support your New & Approved Used Motorrad needs.
THE BMW M 1000 R
THE BMW M 1000 R
Own the road and the race. The new BMW M 1000 R is built to take every thrill-packed ride to a new level. Born from racing success and perfected for the road, experience high performance, high-tech materials and the highest quality workmanship
Are you ready for adventure? Find out more today.
BMW Motorrad Performance Academy
BMW Motorrad Performance Academy
Enhance your riding skills to become a complete track rider.
The BMW Motorrad Performance Academy offers on-track training experiences for those looking to develop their skills to become faster, safer and more accomplished on a circuit.
Rookie to Rider
For journeys worth living
For journeys worth living
The BMW Rookie to Rider programme is a comprehensive all-in-one package that’s tailored to you.
Book your week of lessons whenever you want them, then choose from a wide selection of motorcycles and rider equipment.
Free Home Delivery
Free Home Delivery
Now offering free home delivery* when you purchase a new or Approved used BMW Bike.
*Ts&Cs apply, within 50 mile radius.
About us
Welcome to Group 1 Brighton
Welcome to Group 1 Brighton
We are passionate about the bikes we sell just as much as our customers love riding them. Our enthusiasm and knowledge makes for a better quality of service. You will be welcomed with a smile and premium service. The team are always on hand for any questions you may have.
Meet the Management Team
Terms and Conditions
Group 1 Automotive is a credit broker, not a lender.
^Representative 7.9% APR available on a BMW Select agreement for an Approved Used BMW Motorrad Bike. Retail customers only. Motorcycle condition, excess mileage and other charges may be payable. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Optional final payment not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, a trading name of BMW Financial Services (GB) Ltd, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.
Barons Automotive Limited T/A Group 1 Brighton BMW Bikes is an Appointed Representative of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). We are a Credit Broker not a Lender. We can introduce you to a limited number of lenders and their finance products. We receive a payment or other benefits from the lender if you enter into an agreement with them. This commission varies by lender and is based on a fixed fee or a fixed percentage of the amount borrowed. The interest rate offered to you is fixed by the lender. Finance is subject to status, terms and conditions. Further information is available on request.
Group 1 Automotive is a credit broker and not a lender.
*Finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Finance is provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. Group 1 Automotive trading as Group 1 Brighton introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We will receive a fixed commission for introducing you to BMW Motorrad Financial Services, calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice.
